Logo with illustrations of a fig and a pear on a purple circular background with the text "fig & pear" in cursive.

Concept

A refined, garden-inspired dining concept that blends fresh, seasonal ingredients with elevated flavor pairings. The brand emphasizes a soft, feminine aesthetic through muted lavender tones, delicate typography, and fruit-forward imagery, creating an atmosphere that feels both elegant and inviting. The menu highlights thoughtfully crafted small plates and salads that balance sweetness and richness, offering a light yet indulgent experience.

A menu with a purple background, featuring artistic sketches of various fruits in black and white. The menu lists appetizers and salads, including items like sweet n' tangy figs, savory stuffed pears, blueberry brie, pita with roasted beets, and several salads such as Festive Caesar and Quinoa Greens Crunch.

As part of my Applications of Digital Graphics course, I was tasked with creating a cohesive restaurant brand. This project involved developing a logo, menu, and business card, all designed to visually reflect the overall atmosphere and identity of the restaurant. Each element was carefully considered to ensure consistency in branding and to effectively communicate the intended customer experience.

Illustration of a fig and a pear inside a purple circle with the words 'Fig & Pear' written on it, over a background of black-and-white sketches of figs and pears.
Business card with a purple background and white handwritten-style text that reads "Fig & Pear". Contact details include a phone number, email, website, and address. The background features a pattern of sketched figs and pears.
Menu featuring three sections: Sandwiches, Flatbreads, and Sweet Treats. Sandwiches include fig grilled cheese, rustic grape tartine, sweet N' savory pear, fresh mint berry bite, honey almond melody, cinnamon apple dream, and walnut pistachio toast. Flatbreads include peachy burrata, honey pear plate, the gourmet fig, and honey kissed blues. Sweet treats include crispy pear crumble and chocolate fig tart. The background is decorated with black and white hand-drawn fruit illustrations.

Fig & Pear‍ ‍