As part of my Introduction to Brand Communications course, I worked in a team to develop a strategic creative brief for a purpose-driven campaign inspired by Dave’s Killer Bread. Using consumer insights and research, we defined the brand’s mission, tone of voice, and key audience, and built a brand blueprint and GAP model to guide our campaign direction. View Full Presentation Here.

A woman packing lunchboxes on a kitchen countertop with three boys in the background, preparing meals for school.
Black background with white and blue text that reads: "simple. Sue goes back to the basics. six slices of high nutrient fuel."
Text-based advertisement with black background promoting DKB, a health-conscious mama product offering convenient, reliable, and nutritious options for kids. Features large red and white text highlighting the shift toward healthier parenting and child nutrition.
Black background with white and red text promoting giving people a chance beyond bread, emphasizing success, thriving, community, and bakery involvement.
A promotional graphic for Dave's Killer Bread with a black and yellow background. The text highlights the bread's popularity and its mission to serve families with health-conscious bread that brings families together, emphasizing reliability and support for customers.

Dave’s Killer Bread ‍ ‍

Promotional graphic with a black background, green diagonal stripe, and white text that reads 'WHO'S OUR TARGET: DAVE'S KILLER MOMS'. A small package of Dave's Killer Bread is in the top left corner.
Text overlay on a black and orange background reads: 'the question is... how does she get it all done?'. An image of a bottle of sliced bread with a red cap and orange label is in the top left corner.
Text on a black background with a green diagonal stripe reading, 'When life gets busy, stick with what you know,' and a small package of grains in the top left corner.
A product label for Our bread, USDA organic, non-GMO whole-grain bread. Highlights key nutritional features: 21 whole grains and seeds, ingredients, health profile. Compares favorably to competitors with higher fiber, whole grains and seeds, protein, and no artificial preservatives.
Image with DKB branding and a message saying DKB doesn’t sacrifice on quality ingredients, taste, health, or the best person for the job.