Tile Society is a conceptual mahjong social club designed to create an elevated and welcoming space for people to learn, play, and connect. Created for GC 4400: Commercial Printing, this project focused on developing a cohesive brand identity while considering how the brand would translate across commercial print and digital applications. I began by defining Tile Society’s concept, target audience, personality, and overall visual direction. From there, I developed the logo, typography, Pantone color palette, imagery, and brand standards. I brought these elements together in Adobe InDesign to create a brand specification that establishes a consistent visual system for future marketing materials.