Ground Coffee Packaging

For my Applications of Digital Graphics course, I designed a coffee packaging concept for “Goodnight’s The Cattlemen’s Blend.” This project focused on creating a cohesive package layout, including branding, typography, and required elements such as nutrition facts and product information. Inspired by western storytelling, I developed a visual identity that combines vintage imagery with a modern, minimal color palette to reflect the brand’s heritage and character. Through this project, I strengthened my skills in packaging design, layout composition, and translating a brand concept into a finished, print-ready product.

A coffee label featuring the product name 'Goodnight's The Cattlemen's Blend Dark Roasted Ground Coffee,' designed with a night scene showing a cowpoke sitting on a horse against a large moon and stars. The label also contains a humorous message, a black-and-white photo of a cowboy on horseback, nutritional facts, and contact information for the Goodnight Team in Loving, Texas.
Package of Goodnight's The Cattlemen's Blend dark roasted ground coffee with a night scene showing a horse rider silhouette against a large full moon and stars.
A flatbed UV printer printing a graphic design on a white surface, with various warning labels and a green hat sticker on the printer, in an industrial workspace.
A clear glass with a blue and white 'McKenzie Springs' logo, sitting on a gray table next to a cardboard box with graphics of ski lifts, against a background of whiteboard and boxes.

Glass Packaging

For my GC 2070 course, I designed a packaging solution for a 16 oz cylinder glass that I had previously created earlier in the semester. Using Adobe Illustrator, I developed a cohesive package design that complemented the branding on the glass while considering structure, layout, and visual appeal. This project strengthened my ability to extend a brand across multiple touchpoints and create functional, visually engaging packaging.

Graphic logo for Ski Telluride featuring a silhouette of a skier jumping, ski lift chairs, and stylized red, white, and blue stripes.
Illustration of snowboarding equipment and accessories, including ski goggles, ski poles, a snowboard with a mountain design, and two helmets, on a white background.